Prof. Catheryn Khoo holds a PhD in Marketing and has worked in Malaysia, United States and now Australia. She was a Fulbright Scholar at the University of Florida, Associate Professor at Taylor's University Malaysia, and Associate Professor at Griffith University Australia before taking up the current position as Professor at Torrens University Australia, and to start her own consultancy, FirstClass.co.

She is the Editor-in-Chief of Tourism Management Perspectives (IF: 7.608); and Series Editor for the "Perspectives on Asian Tourism” published by Springer.

She is also the founder of Women Academics in Tourism (WAiT); Consultant to the United Nations World Tourism Organization (UNWTO); and Special Advisor to World Women Tourism. Catheryn has published several books and over 100 research articles on hospitality and tourism management. She has appeared in, and been cited by, international media including TV, radio, and newspapers.